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Job
Specifications
If you
are supplying finished film, call for linescreen and
film specifications.
Allow at
least 1/8” (.125”) on all sides that will have
bleed (see important terms).
Standard
application trapping is used.
Provide
black and white composite laser proofs for all files.
For all
multicolor jobs, also provide separated laser proofs
for all files.
Provide
a folding dummy for all jobs that need to be folded.
Put page
numbers on all pages to cut down on potential mistakes.
The best
artwork for us to scan or shoot would be black copy on white
background (see camera ready specs).
Be sure
color breaks are clearly indicated.
See our
list of accepted application files.
Spot color
jobs must use Pantone spot colors.
Process
color files must only be saved as CMYK.
Use high
enough resolution for all your graphic files. If you know
what the pixel dimensions of your images you can do a little
math to determine the resolution, and the size you can print
the image at for clear and crisp printing. Simply write down
the pixel dimensions of your image and divide those numbers
by 300 if the image does not include text and 400 if the image
does include text. For example: An image without any text has
a pixel dimension of 600 x 900 pixels. Once each dimension is
divided by 300 the result is 2 x 3 inches. This means that you
can use this image at 2 x 3 inches or smaller in your layout
for quality printing results. If your image editing software
does not tell you what the pixel dimensions are, but it does
tell you what the resolution is, then you know the maximum size
you can use that image in your layout. We recommend that images
be at 300dpi in their final size in the layout and 400dpi if
the images include text. Please keep in mind that resolution
and physical dimensions are in direct proportion to each other.
If you have an image that is 2x2 at 300dpi and increase its
size in the layout to 4x4 the new resolution is now 150dpi.
So remember, when you bring an image in to your layout you can
shrink it down in size (because the resolution will increase)
but you will be limited as to how far you can increase it in
size.
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